POSCO, an Argentinian urban footwear-brand, contacted us to help them develop a new brand identity and go-to market strategy to be launched in the US. By creating a simple, yet quality sneaker in collaboration with their hermanos latinoamericanos, POSCO's mission is to celebrate their Latin heritage while inspiring curiosity, connection and compassion for the stories that make up the world. The brand is about a journey, Latin values and traditions, the importance of resilience and the power of community.